DISCOVER A CANADIAN BUSINESS

Sugoi Performance Apparel

Based in Quebec, Canada

Canadian running and cycling apparel using technical fabrics.

WHOLLY CANADA PROFILE

Verified

Editorial review: September 23, 2026

AT A GLANCE

Canadian status

verified

Made / produced

Product-specific; Garneau production in Canada and international facilities

Areas served

Canada and international markets

Shipping

CANADIAN CONNECTION

Why it’s Canadian

Sugoi is owned by Quebec-based Louis Garneau Sports, which acquired the brand from Dorel in 2018.

How Wholly Canada evaluates this profile

Canadian ownership, headquarters and manufacturing are different claims. This profile identifies each separately and is reviewed against available company or public information.

Products & services

Cycling, triathlon and performance apparel.

Where products are made

Production is product-specific across Garneau’s Canadian and international facilities; Canadian manufacture should not be claimed for every Sugoi item.

Manufactured in: Product-specific; Garneau production in Canada and international facilities

Where to buy

Online, Retail Stores

Service & shipping

Areas served
Canada and international markets

Business address
Burnaby, British Columbia

THE COMPANY

Ownership & company story

Dorel sold Sugoi to Canadian company Louis Garneau Sports, and Sugoi remains part of the Garneau family of brands.

Headquarters
Quebec, Canada

Ownership
verified

Connect with this company

Visit the company’s official website for current products, availability, pricing and service information.

PROFILE TRANSPARENCY

Accuracy, sources & updates

Last checked: September 23, 2026

Sources reviewed:

https://www.dorel.com/blogs/news/dorel-sports-sells-sugoi-and-sombrio-to-louis-garneau-sports-inc
https://www.pinkbike.com/news/garneau-acquires-sugoi-and-sombrio.html
https://garneau.com/

Verified: Verified Canadian corporate ownership; headquarters and manufacturing descriptions corrected.

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