Ownership and company story
Current company materials continue to identify Lisa Will and celebrate her role in the business.
Vancouver, British Columbia
Popular Canadian company producing winter baby booties, snowsuits, and outdoor toddler gear.
Children’s footwear, booties, apparel and outdoor accessories
Wholly Canada has reviewed evidence of this company’s Canadian ownership or qualifying Canadian identity.
Current company materials continue to identify Lisa Will and celebrate her role in the business.
Canadian mom-founded brand led by founder Lisa Will.
The company states production moved overseas in 2011; no blanket made-in-Canada claim is supported.
Last checked: September 24, 2026
Canadian ownership and product manufacturing location are assessed separately. Product origins can vary.
Read our verification standards →Online, Retail Stores
3728 North Fraser Way, Burnaby, British Columbia
Own this business or have updated information? Let our editorial team know.