Ownership and company story
Current company materials describe Prior as rider-owned and operated in Whistler.
Outdoor & AdventureVerified
Prior Snowboards & Skis
Whistler, British Columbia
Handcrafted Canadian skis and snowboards built in Whistler with premium materials.
Products and services
Snowboards, skis and splitboards
PROFILE TRANSPARENCY
Ownership and Canadian connections
Verified
Wholly Canada has reviewed evidence of this company’s Canadian ownership or qualifying Canadian identity.
Why it’s Canadian
Canadian rider-owned manufacturer based in Whistler.
Reported operations and production
Boards and skis are handcrafted at the Whistler factory.
Accuracy and sources
Last checked: September 24, 2026
Canadian ownership and product manufacturing location are assessed separately. Product origins can vary.
Read our verification standards →Where to buy and contact
Where to buy
Online, Retail Stores, Resorts
Contact details
980 Chippendale Rd, Whistler, British Columbia
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