Ownership and company story
Current profiles identify the founders as continuing to lead the Quebec company, with no foreign controlling parent identified.
Montreal and Barnston West, Quebec
Canadian sustainable performance footwear brand using bio‑based and recycled materials.
High-performance trail-running footwear
Wholly Canada has reviewed evidence of this company’s Canadian ownership or qualifying Canadian identity.
Current profiles identify the founders as continuing to lead the Quebec company, with no foreign controlling parent identified.
Canadian founder-led footwear company created by Willa and Nick Martire.
The shoes are Canadian-designed; no blanket made-in-Canada claim is supported.
Last checked: September 24, 2026
Canadian ownership and product manufacturing location are assessed separately. Product origins can vary.
Read our verification standards →Online, Retail Stores
Montreal, Quebec
Own this business or have updated information? Let our editorial team know.