Ownership and company story
The completed Canadian acquisition provides current evidence of Canadian ownership and control.
Kids & BabyVerified
Mastermind Toys
Toronto, Ontario
Canada’s largest specialty toy retailer offering STEM kits, puzzles, and educational toys.
Products and services
Toys, books, games and children’s products
PROFILE TRANSPARENCY
Ownership and Canadian connections
Verified
Wholly Canada has reviewed evidence of this company’s Canadian ownership or qualifying Canadian identity.
Why it’s Canadian
Canadian specialty retailer acquired in 2024 by Unity Acquisitions Inc., owned by Canadian retail operators Joe Mimran, Frank Rocchetti and David Lui.
Reported operations and production
Not applicable — multi-brand retailer; product origin varies by brand.
Accuracy and sources
Last checked: September 24, 2026
Canadian ownership and product manufacturing location are assessed separately. Product origins can vary.
Read our verification standards →Where to buy and contact
Where to buy
Online, Retail Stores
Contact details
696 Queen St E, Toronto, Ontario
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