Ownership and company story
Groupe Marcelle lists Annabelle among its four owned brands and identifies itself as a Montreal family business.
Health & BeautyVerified
Annabelle Cosmetics
Montreal, Quebec
Affordable Canadian makeup brand specializing in eyes, brows, and colorful cosmetics.
Products and services
Makeup and cosmetics
PROFILE TRANSPARENCY
Ownership and Canadian connections
Verified
Wholly Canada has reviewed evidence of this company’s Canadian ownership or qualifying Canadian identity.
Why it’s Canadian
Annabelle is owned by Canadian family-owned Groupe Marcelle.
Reported operations and production
Groupe Marcelle manufactures cosmetics in Canada; individual product labels remain authoritative.
Accuracy and sources
Last checked: September 23, 2026
Canadian ownership and product manufacturing location are assessed separately. Product origins can vary.
Read our verification standards →Where to buy and contact
Where to buy
Online, Retail Stores
Contact details
Montreal, Quebec
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