Ownership and company story
Current company materials identify founder Nathalie Butterfield and 100% women ownership and operation.
Kids & BabyVerified
Fluf
Toronto, Ontario
Canadian eco-friendly brand offering sustainable storage bins, totes, and kids’ room organization products.
Products and services
Reusable lunch bags, snack bags and accessories
PROFILE TRANSPARENCY
Ownership and Canadian connections
Verified
Wholly Canada has reviewed evidence of this company’s Canadian ownership or qualifying Canadian identity.
Why it’s Canadian
Canadian company that identifies itself as entirely women-owned and operated.
Reported operations and production
Products are designed in Canada and manufactured by a family-run facility in India.
Accuracy and sources
Last checked: September 24, 2026
Canadian ownership and product manufacturing location are assessed separately. Product origins can vary.
Read our verification standards →Where to buy and contact
Where to buy
Online, Retail Stores
Contact details
Toronto, Ontario
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