Ownership and company story
Current company materials identify its founder and Canadian operation.
Kids & BabyVerified
Kids Swag
Toronto, Ontario
Canadian kids lifestyle brand offering apparel designed to promote confidence, culture, and identity.
Products and services
Children’s books, toys, apparel and gifts celebrating Black representation
PROFILE TRANSPARENCY
Ownership and Canadian connections
Verified
Wholly Canada has reviewed evidence of this company’s Canadian ownership or qualifying Canadian identity.
Why it’s Canadian
Canadian founder-led retailer created by Toronto entrepreneur Tanya Hayles.
Reported operations and production
Not applicable as a blanket claim; the store carries multiple brands, while selected apparel is printed in Canada.
Accuracy and sources
Last checked: September 24, 2026
Canadian ownership and product manufacturing location are assessed separately. Product origins can vary.
Read our verification standards →Where to buy and contact
Where to buy
Online, Retail Stores
Contact details
Toronto, Ontario
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