Ownership and company story
Official and current sources identify the sisters as founders and operators.
Health & BeautyVerified
Routine Natural Deodorant
Calgary, Alberta
Popular Canadian brand offering natural deodorants, creams, and body oils.
Products and services
Natural deodorant, body care and hair care
PROFILE TRANSPARENCY
Ownership and Canadian connections
Verified
Wholly Canada has reviewed evidence of this company’s Canadian ownership or qualifying Canadian identity.
Why it’s Canadian
Routine is a Canadian company founded and owned by sisters Neige and Pippa Blair.
Reported operations and production
The brand describes production in its Canadian Rockies neighbourhood facility.
Accuracy and sources
Last checked: September 23, 2026
Canadian ownership and product manufacturing location are assessed separately. Product origins can vary.
Read our verification standards →Where to buy and contact
Where to buy
Online, Retail Stores
Contact details
Calgary, Alberta
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