Ownership and company story
Dorel sold Sugoi to Canadian company Louis Garneau Sports, and Sugoi remains part of the Garneau family of brands.
Clothing & ApparelVerified
Sugoi Performance Apparel
Quebec, Canada
Canadian running and cycling apparel using technical fabrics.
Products and services
Cycling, triathlon and performance apparel.
PROFILE TRANSPARENCY
Ownership and Canadian connections
Verified
Wholly Canada has reviewed evidence of this company’s Canadian ownership or qualifying Canadian identity.
Why it’s Canadian
Sugoi is owned by Quebec-based Louis Garneau Sports, which acquired the brand from Dorel in 2018.
Reported operations and production
Production is product-specific across Garneau’s Canadian and international facilities; Canadian manufacture should not be claimed for every Sugoi item.
Accuracy and sources
Last checked: September 23, 2026
Canadian ownership and product manufacturing location are assessed separately. Product origins can vary.
Read our verification standards →Where to buy and contact
Where to buy
Online, Retail Stores
Contact details
Burnaby, British Columbia
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